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Ecommerce

Essential Features
of a Ecommerce Website

Suggested Pages

Suggested Pages

Give users the flexibility to search for the products that they’re interested in. If the search bar suggests results, that will help you sell more by sending traffic to those specific products or categories. Don’t forget to highlight certain promotions as well on seasonal holidays, which can push traffic to specific parts of your website.

Related Products

Related Products

Showing users related products that compliment or are similar to the product page they’re viewing is a great way to increase your bottom line. Using this type of feature can influence users to spend more time and money on your website by showing them products that are like the ones they’ve expressed interested in as opposed to just a random of assortment of products from your website. Furthermore, implementing social media share features on your product pages so you can leverage customers to show your products to friends and colleagues is a great way to get products that are relevant to an audience’s interests on their radar for the first time. Although users can always do this manually, having social share buttons dramatically increases the chances that someone will share a product with their social networks.

Product Filtering

Product Filtering

Allowing your users to customize their ecommerce experience on your website by giving them the ability to filter through your category pages based on prices, popularity, and more is an essential tool for any website to have. Customers don’t enjoy clicking through endless pages of products, so having a “View All” option is also a good idea to make things easier. To help customers that are interested in a product on a category page, use a quick preview feature to help your customers decide if they want the product without having to click through to the actual product page.

Product Details

Product Details

It is very important to provide all of your product information, including extensive details about each of your products in a clean, concise, manner. If a customer cannot find all the product information they are looking for, they may feel too uncertain to complete their purchase. When products, sizes, or colors do happen to go out of stock, allow customers to sign up to be notified of when the product they were looking for becomes available. This way they are less likely to go to a competitor, and it shows that you care about serving their needs.

Dynamic Shopping Cart

Dynamic Shopping Cart

When a visitor adds an item to their shopping card, make sure to display the cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience is smooth and the customer is assured that their goods have been added to the cart. Sometimes, visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the choice between deleting a product from your cart or buying it, allow them to save it for later instead.

Shipping Options

Shipping Options

It’s essential for any successful ecommerce site to avoid using a single or flat rate for shipping. Different customers will want different shipping mods some want their products to arrive immediately and others are fine with paying less for slower shipping. Since the checkout process is a significant investment of time and effort, allow customers to calculate the shipping costs directly from their shopping carts before they start going through the checkout process.

Payment Confirmation

Payment Confirmation

Clicking the final ’submit payment’ button f or many customers can be a very stressful moment. Calm their nerves by not only displaying a payment confirmation page, but also by sending them an email confirming receipt of their payment. Provide your customers with tracking information once their order has shipped as well, so that they can feel at ease through the final step of the transaction.

Material Design


Material Design continues to be popular, and is now being adopted by eCommerce companies on a large scale. This vibrant, content focused design style has been trending since its release in 2014 and will continue to make waves in the future. It’s Material Design’s unified, tangible and playful experience across multiple devices and platforms that makes it so attractive for developing engaging eCommerce sites.

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Despite the fact that applying Material Design to an online store is quite a daunting task, some eCommerce ventures have implemented this design style successfully, PA Design and Bewakoof to name just two.

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Hidden menus


Hidden menus, most commonly a variation on hamburger menus, have become tremendously popular due to cleaning up of a lot of clutter on eCommerce sites. Initially they were designed for use on mobile, but increasingly they’re making their way into desktop designs.

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In 2015, numerous online sellers used hidden navigation menus on both small and large screen devices to save up a lot of screen space and in future, this trend too will continue to grow. Hidden menus are now being used by many popular online shopping stores like House of Fraser and EtQ.

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Upwardly responsive


Responsive design is an essential requirement for most websites in 2016, but it’s vital that you design for large screen devices as well as optimizing for mobile and tablet views. That’s because there’s an increasing trend towards browsing and shopping, on high-res devices like TVs.

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Over 32% of web users have devices with a screen resolution of 1920 pixels of higher, which demonstrates just how important it is to consider those larger sizes. Through 2016 more and more sites will take their lead from eCommerce stores that work well on large screen devices, such as Firebox, Smythson and Burberry.

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Rich animations


Since animation is a great way to engage with and connect to users, many eCommerce sites have started injecting it into their designs to make online shopping experiences more playable and enjoyable. When used in the right place at the right time, animations make your customers feel like you really care about their experience on your site.

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In 2016, you’ll see more eCommerce websites creatively using animation like button spins, icon rotatation and loading bars to leave a memorable impact on their customers. Looking for some inspiration? Take a look at the Nixon, Fleet Feet Sports and Fallen Hero sites, which have done a great job of employing animation.

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Storytelling


In today’s highly competitive eCommerce landscape, only storytelling can make your brand stand out from the crowd. Presenting your content in a unique and compelling way, a great story not only establishes an emotional connection between your brand and your customers but also increases loyalty and sales. Simply put, storytelling brings a stagnant brand to life.

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Although storytelling is not an easy thing to achieve in eCommerce, many fastest-growing eCommerce stores are now practicing this strategy to their advantage. Two of the popular eCommerce businesses which I think are taking full advantage of storytelling are Bonobos and Greats.

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Card design


In recent years, card (and card-like) layouts have gained tremendous popularity amongst designers, and this trend will undoubtedly continue into 2016 and beyond. Firstly because cards are one of the main components used in Material Design; Secondly because they work extremely well with responsive web design.

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One of the best things about Card layouts is their user-friendliness. Allowing you to arrange and organize your products, they not only help visitors easily get all relevant information at a glance, but allow them to browse more easily if a particular product doesn’t suit, enabling more effective upselling. Both Rejuvenation and Lord & Taylor use cards to excellent effect.

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Large and flexible typography


Content is certainly king, but the way you represent the content demonstrates how powerful the king really is! Just like 2015, 2016 will be a notable year for large responsive typography that works great on all kinds of devices ranging from a small screen mobile, to a large desktop monitor.

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Since typography plays a vital role in developing a strong visual brand identity, and in attracting potential customers towards products in your online store, numerous stores are keen to implement this approach. AYR, Nasty Gal and Brdr. Krüger all make great use of large, flexible typography.

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Large backgrounds


While we’re thinking about large typography, let’s consider large backgrounds for a moment. They have always been among the most engaging of website design trends, so it’s no surprise that large, absorbing product shots are used extensively by eCommerce stores to make their products desirable. Giving your online store a very clean, professional and sexy look, full page background images or videos compel your potential customers to make a purchase as soon as they enter your online shop.

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Although large backgrounds work great on the home page, they can also be used on product pages to immerse customers in your products. Using immersive and interactive images/videos on product details page makes your visitors feel like they own the product even before hitting the buy button. Look how beautifully Eye Heart World and Bugaboo have implemented this feature.

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Dynamic search


And finally, the most recent and prominent design trend that caught my eye is Dynamic Search. In 2016, many eCommerce sites will be using JavaScript and Ajax-powered search to display products dynamically. This technique is especially successful when you have a very large inventory.

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The most compelling example of the eCommerce sites using this amazing feature is JadoPado. Go to their site, search for something and you’ll see products displayed on the page changing dynamically. Another great example of dynamic search is Stuart Weitzman.

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